Shaping the Future of Hospitality: Your Voice Matters

Jan 31, 2024
Raising the bar Focus group

HWTC, The Bartenders Benevolent Fund, and The SHoW-TO have united forces to support the hospitality industry through research, training, and resources. Now, more than ever, we are turning to you, to help us answer a crucial question: How can we make the hospitality industry better?

We invite you to share your insights through either survey responses or attending our upcoming virtual focus group set on for February 13th. Here is what we are going to cover:

Defining a Good Job in Hospitality
Your unique perspective shapes the future of hospitality. What, in your eyes, constitutes a fantastic job in the industry? Your responses will provide invaluable insights as we collectively aim to enhance work environments and experiences.

Celebrating the Joys of the Industry
Let’s take a moment to celebrate the joys that make the hospitality industry special. Whether you’re a chef, bartender, server, or manager, your passion is the heartbeat of this vibrant community.

Making Hospitality Jobs Even Better
Your ideas are critical for positive change. How do you envision making hospitality jobs even better? Are there specific training programs, resources, or workplace policy changes you believe would contribute to a healthier, more fulfilling work environment?

Join Our Virtual Focus Group on February 13th!

We are excited to invite you to a virtual focus group where your voice will directly impact the future of the hospitality industry.

Sign up now to secure your spot and contribute to this collaborative effort. Your insights matter, and together, we can shape a future where the hospitality industry continues to thrive as a rewarding and fulfilling workplace. Be a part of the change—register today!


Partner with the hospitality experts.​

Our team of in-house experts are ready to support your research and media engagements. Contact us today to learn more.