A Path to Better Recruitment: Empowering Employers with Job Posting Insights

Mar 28, 2024
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In the fast-paced world of hospitality, the struggle to attract and retain skilled workers has become more challenging than ever before. As the landscape continues to evolve, it’s crucial for employers to stay ahead of the curve, adapting their terms and conditions to meet the demands of the market.

HWTC conducted research and development into the gaps employers were facing based on Labour Market Information (LMI) and directly hearing from employers through feedback surveys and interviews. Based on what we learned, HWTC developed a ground-breaking tool called the Job Ad Optimizer (JAO) platform that enhances recruitment through localized, comparative labour market insights. HWTC published an in-depth report on the drivers and benefits of the Job Ad Optimizer (JAO) platform, here are some highlights from that report:

Understanding the Need
The impact of COVID-19 has been particularly devastating, with labour shortages exacerbated by issues such as unstable hours, low pay, and poor benefits. As a result, attracting and retaining talent has become a daunting task for employers across the sector.

Bridging the Gap with LMI
Labour Market Information (LMI) has long been hailed as a valuable resource for guiding workforce decisions, but its accessibility and relevance at the organizational level have often been lacking. Recognizing this gap, HWTC embarked on a mission to empower employers with actionable insights tailored to their specific needs.

Introducing the Job Ad Optimizer
The JAO platform represents the culmination of months of research and development, aimed at providing employers with real-time, localized data to inform their hiring strategies. Through a series of one-on-one sessions with industry partners, HWTC refined the platform to address key pain points and deliver tangible results.

Key Features and Benefits
So, what sets the JAO platform apart? Here are just a few of the features that have employers highlighted:

Localized Insights: With access to more than 20,000 daily job postings in the hospitality and foodservice sector, employers can gain a comprehensive understanding of their local labour market landscape.

Heatmap Comparison: The platform’s heatmap feature allows employers to instantly compare their job postings with those of their competitors, enabling quick adjustments to stay competitive in the market.

Customized Recommendations: From physical requirements to wage expectations, the JAO platform provides tailored recommendations to optimize job ads and attract top talent.

Long-term Impact: By tracking and analyzing insights over time, employers can measure the real impact of the platform on their workforce strategies, paving the way for continuous improvement.

From integrating additional data sources to leveraging emerging AI technologies, the journey towards better jobs is ongoing. But with tools like the JAO platform leading the way, hospitality employers can be assured that they have the insights they need to succeed.


HWTC Employing Labour Market Information - March 2024


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